Hello, I’m Hai
I'm an analytical and revenue-driven events and field marketing leader. With over 10 years of experience managing field and event marketing programs at high-growth tech companies–including Anaplan, Blend, and Lyra Health–I specialize in driving demand generation and accelerating growth through targeted and engaging activations.
I can provide end-to-end services from strategy and ideation to marketing and logistics execution. Together, we can connect you to your stakeholders through memorable experiences–virtual and in person–to build and strengthen your relationships.
Check out my full scope of services below.
Notable experiences
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Led the field marketing strategy & execution for the North America (NAM) & Australia/New Zealand (ANZ) regions,
Influenced over $12M in pipeline through event programs including industry tradeshow, field events, partner events, thought leadership engagement, customer conferences, and more.
Work closely with regional GTM leadership to align on go-to-market priorities and strategy for the NAM & ANZ regions including but not limited to vertical focus (retail, e-commerce, financial services, quick service restaurants, and more), geography expansion, partner ecosystem, and more.
Collaborate closely with the global marketing team to adapt global campaigns to regional needs.
Manage relationships with ecosystem partners and industry associations to identify co-marketing opportunities to engage and drive additional pipeline.
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Attribute over 20% of annual sales pipeline (over 40% of marketing attributed pipeline) representing $10M+ in close-won
Adapt the event strategy from in-person to virtual to hybrid through the pandemic
Scale the event program from 10 events annually to 120+ events
Lead a team of 3 event marketers to manage over 120 events/year that includes webinars, trade shows, field events, partner events, annual conference and more
Successfully launched and scale Lyra’s customer conference (virtual in 2021, hybrid in 2022)
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Influence $2M+ in won-opportunities and $10M+ in active pipeline
Scale the event program from 10 events annually to 60+ events
Launche customer engagement programs including execute retreat, user conference, & customer advisory board
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Influence $400K+ in direct revenue from won-opportunities and $3M+ in active pipeline
Execute over 60 events annually
Launch a 7-city roadshow across the US as well as support adapting the program in the EMEA and APAC region
Standardize event processes globally