Hello, I’m Hai

View fullsize Reminiscing of a #summer holiday. #greece #vacation #gay
View fullsize Walking down memory lane. Jordan was my first and only time to truly be in the #middleeast. It was an opening experience with a lot of first. A region with such rich history and culture. I was glad to see #petra by night which only happens 3-4 times
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View fullsize Flying over one of the #greatlakes - potentially Lake Erie but can’t say for sure. I love the dramatic patterns that the ice makes. As cold as this #winter is, it is the “norm” and not the exception. The last few years were the exce
View fullsize Over the new year holiday, I had a chance to revisit #tuscany with my boyfriend. He studied in #siena and I studied in #florence. Tracing our steps back to time. Finding our old apartments. Visiting places we used to frequent. It was nice walking do
View fullsize It was dreamy waking up with the window view of #montblanc. #chamonix #france
View fullsize Walking down the memory lane recently in #firenze. Palazzolo #gucci was fun but I think I like the old Museo Gucci more. You were able to see archival pieces throughout the decades from the beginning of the brand. #italy
View fullsize Probably one of my favorite photos from the recent trip. It was so cute watching the dog greeted its family. #chamonix #pet #mountains
View fullsize Can’t believe 2025 is almost over. Here’s this year’s best hits. Another year full of memories and adventures from getting my first tattoo to visiting new and old places (Iceland, Norway, Vietnam, France). Sometimes, we get so caugh
View fullsize More photos from #vietnam #vacation

I'm an analytical and revenue-driven events and field marketing leader. With over 10 years of experience managing field and event marketing programs at high-growth tech companies–including Anaplan, Blend, and Lyra Health–I specialize in driving demand generation and accelerating growth through targeted and engaging activations.

I can provide end-to-end services from strategy and ideation to marketing and logistics execution. Together, we can connect you to your stakeholders through memorable experiences–virtual and in person–to build and strengthen your relationships.

Check out my full scope of services below.

Learn more

Notable experiences

    • Led the field marketing strategy & execution for the North America (NAM) & Australia/New Zealand (ANZ) regions,

    • Influenced over $12M in pipeline through event programs including industry tradeshow, field events, partner events, thought leadership engagement, customer conferences, and more.

    • Work closely with regional GTM leadership to align on go-to-market priorities and strategy for the NAM & ANZ regions including but not limited to vertical focus (retail, e-commerce, financial services, quick service restaurants, and more), geography expansion, partner ecosystem, and more.

    • Collaborate closely with the global marketing team to adapt global campaigns to regional needs.

    • Manage relationships with ecosystem partners and industry associations to identify co-marketing opportunities to engage and drive additional pipeline.

    • Attribute over 20% of annual sales pipeline (over 40% of marketing attributed pipeline) representing $10M+ in close-won

    • Adapt the event strategy from in-person to virtual to hybrid through the pandemic

    • Scale the event program from 10 events annually to 120+ events

    • Lead a team of 3 event marketers to manage over 120 events/year that includes webinars, trade shows, field events, partner events, annual conference and more

    • Successfully launched and scale Lyra’s customer conference (virtual in 2021, hybrid in 2022)

    • Influence $2M+ in won-opportunities and $10M+ in active pipeline

    • Scale the event program from 10 events annually to 60+ events

    • Launche customer engagement programs including execute retreat, user conference, & customer advisory board

    • Influence $400K+ in direct revenue from won-opportunities and $3M+ in active pipeline

    • Execute over 60 events annually

    • Launch a 7-city roadshow across the US as well as support adapting the program in the EMEA and APAC region

    • Standardize event processes globally