highlighted works

Mastercard Dynamic Yield
Personalization Pioneers

Working with a global team, I led the planning and execution of the North American leg of our annual world tour. Key highlights of my work for Personalization Pioneers include:

  • Collaborating with global team on the vision of the global roadshow while adapting the campaign for the North America market

  • Working closely with the GTM teams to execute the event from driving registration to post-event follow up

Lyra Health Breakthrough
Customer Conference

I launched Lyra Health’s first Breakthrough Customer Conference, planning both virtual and hybrid versions of the company’s flagship event. Key highlights of my work for Breakthrough include:

  • Aligning the executive team on the program vision

  • Collaborating with sales and marketing teams as well as external vendors to bring the vision to life

  • Launching a virtual conference (2021)

  • Scaling Lyra Breakthrough as a hybrid event in 2022 with in-person and virtual programming

Blend Forum
Executive Retreat

Working with the leadership team, I led the development and execution of our inaugural executive retreat program. Key highlights of my work for Blend Forum include:

  • Bringing together executives from top financial services firms

  • Developing programming for a two-day thought leadership event on the future of consumer lending.

additional projects

  • Spring Health Consultant Roadshow - Atlanta

    This was the Atlanta stop of our H1 Consultant Roadshow. This purpose of the roadshow was to generate net new consultant leads, accelerate existing deals, and educate our consultant community on our offerings and why they should refer client and/or include us in RFPs.

  • Mastercard Dynamic Yield Customer Meetup & Workshop

    This was a half-day meetup with our New York customer community. We shared new product updates, delivered hand-on workshop, and provided a channel for our customers network & collaborate with each other.

  • Lyra Health Breakthrough Roadshow - NYC

    This was our New York City stop of our roadshow for our customers and prospects. The event was complimentary to our virtual conference to provide an in-person channel to connect while people were still hesitant to travel due to Covid in early 2022.

  • Blend's 20x20 Custom Booth With Demo Jams Stage

    This was our 20×20 custom booth at a major industry conference. Throughout the conference, we hosted demo jams where attendees can stop by and see our product demos. This provided the sales team an opportunity to schedule onsite meetings and drive more booth traffic.

  • Lyra Health 10x20 Custom Booth with Coloring Wall Activation

    This was our custom 10×20 at a major industry conference. The coloring wall activation was a part of a larger campaign, “Mental Health is Hard to Find,” where we commissioned a custom “find character” board game with collectible pins to educate the market about the challenges to finding high-quality mental health care.